Bus Advertising

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This is a photograph of a wrapped bus.  It is the BIO Life wrap.

Since a 1986 authorization by the City Council, the Janesville Transit System (JTS) has contracted with private agencies to market exterior and interior space on Janesville city buses for the sale of advertising.

In 1999, the City Council approved an additional advertising mechanism referred to as "wrapping", a technique that allows an advertisement to be applied to an entire vehicle. Since JTS has allowed wrapping, six different wraps have been applied to various JTS buses.

Bus advertising provides a significant revenue stream to the City. Currently the City receives annual revenue in excess of $28,000 from advertising sales. This is revenue that the Transit System is generating through its own efforts, and which directly reduces the amount of funding required from local taxpayers to support transit service in the community.

This photograph is of the Mercy Health System wrapped bus.

If you or your organization is interested in advertising on a JTS bus please contact the City's advertising contractor:

Houck Transit Advertising

1-800-777-7290

www.houckads.com

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